PRiSM strikes again!
Everbody knows, our first campaign did not reach its goal in the allotted time. The main difficulty was our high financial goal as a result of minimum production level of 500 watches.
Today we return stronger, with a financial goal revised downward and some small changes:
The funding target has been lowered from CHF 120'000 to CHF 48'000, which we have already achieved (and even exceeded) as our previous campaign reached 55'621 CHF
As a result, production has been reduced from 500 to 250 watches.Our watches is going to be even more exclusive because of their limited series and the truth that each of them is numbered individually
A lowered quantity produced inevitably leads to a small escalation in costs. In doing so, we looked for ways to justify this small price increase, so we decided that each of our contributors will be offered an additional watch strap with his PRiSM watch. These straps will be equipped with quick release spring bars to go from the key bracelet to secondary right away - two styles for the price tag on one!
How all of it started
Because it is the case, all of it started around a couple of drinks and two long-time PRiSM Watches - Every NEW facet of your personality friends discussing their common passion: the world of horology.
The remaining evening remains a little unclear but what stuck was the motivation to launch our personal brand. It was after a contribution to a watchmaking project on a crowdfunding platform that the concept sprang up inside our minds.
We then asked ourselves: you will want to us, too?
We are fortunate enough to reside in an occasion where launching entrepreneurial projects does not require just as much financial investment because it did before, an occasion where we've a wide selection of options and solutions to get where we should be.
The theory
We grew up in the united kingdom of watchmaking. Traditional values and know-how are embedded in us. Ambitious, very influenced by urban trends, we began to draw the sketches of a wrist watch that could define us.
Being Swiss, there is no room for error on the quality. Passionate in regards to the watchmaking domain, our first step was to surround ourselves with qualified people in the field. We'd the chance to come across open professionals that believed in our project and today, these are people that we call friends.